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The Rainforest Blog

Unboxing the SDE, Seller’s Discretionary Earnings—and other considerations for a successful exit

When an owner-occupied business—such as an e-commerce brand—is sold, its value is typically measured as a multiple of the Seller’s Discretionary Earnings (SDE).

Nov 18, 2021

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for E-Commerce Sellers

How to become a Category Creator in a Saturated E-Commerce Space

Category creation requires, above all, a breakthrough product and exceptional business model. In this interview, Rainforest’s VP Brands Christine Ng provides aspiring entrepreneurs advice on how they can get there.

Nov 18, 2021

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For Amazon FBA sellers and E-commerce business owners

Is The DTC Route Suitable For Your Brand?

Facing intense competition on Amazon? How about growing your sales outside Amazon?

Nov 17, 2021

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Or maybe you are just interested in getting a valuation and learn about the process?

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Refer Rainforest

The Rainforest Blog

Unboxing the SDE, Seller’s Discretionary Earnings—and other considerations for a successful exit

How to become a Category Creator in a Saturated E-Commerce Space

Is The DTC Route Suitable For Your Brand?

Are you considering selling your brand?

Or maybe you are just interested in getting a valuation and learn about the process?