We buy and build better e-commerce brands of the future.

Rainforest is an e-commerce aggregator and brand builder. With our in-house team comprised of marketers, builders and product innovators, we’re focused on building best in class brands consumers can trust, specifically in the home, and mom and baby space.

Latest deal
Category: Mother & Baby
400 SKUs
est. 2017

Amazon FBA business with innovative products in the Mother & Baby category . Over 40,000 reviews and strong branding.

Deal Closed
$ 10,700,000
Handwritten text saying "This could be you." pointing towards an illustrative brand acquisition deal.
Handwritten text saying "This could be you." pointing towards an illustrative brand acquisition deal.

We'll keep building your legacy

Tech for growth
We create in-house tools to automate, improve, and optimise brand acceleration

Success driven
We’re focused on the brands’ financial returns and work towards success.

Entrepreneurial brand team
Our experienced growth operators are consumer experts, many of whom are former Amazon entrepreneurs and DTC operator

International and product expansion:
See your brand go beyond borders, to new marketplaces and channels.

Have a brand with the following attributes?

Photo of a person working on a laptop open with an analytical dashboard of a profitable brand.


You’re a brand with $200k+ profit annually

Photo of stacked amazon boxes that resemble a human like figure.


You sell great products that customers love

Photo of a man on a sofa in an high rise building looking at a laptop on his lap with a city backdrop behind him.


You want to see your brand thrive for years

Ready for a valuation?

Make a great exit.

High Value

We value our sellers and their brands. Earn more by plotting your future with us.

Outperform market expectations

With our capabilities – from tech, marketing, product to operations - we’re making sure you get to the next stage faster.

Get bigger

Get bigger, sooner. Get on marketplaces, build omni-channel distribution and broaden your scope via geographical expansion.

Invest and grow

With our investment warchest, we have the financial abilities to invest and deploy capital to grow your brand.

Profile photo of Rainforest's Co-Founder, Per-Ola Röst

We'll run your brand like entrepreneurs but with a bigger budget.

- Per-Ola Röst, Co-founder Rainforest

Interested in selling?

Step 1

We’ll review your business in just a few days. If your Brand fits our portfolio and we agree on an estimated valuation, we will sign a Letter of Intent.

Step 2
We’ll get to know your business in-depth. Simultaneously, we will prepare the legal documents needed to facilitate this process.
Step 3
Finalise and Exit
The last step is to migrate your assets to Rainforest and transfer the acquisition amount to you from an escrow account.

We are partnered with:

The Rainforest Founders

With a team led by founders who have run their own Amazon brands to having been in leadership positions at Airbnb, Carousell, Fave and Ovo, we’re driven by a common goal – to build better brands.

Photo of Per-Ola Röst, co-founder of Rainforest.
Per-Ola Röst

Per-Ola leads Amazon FBA growth efforts, and leads the tech team which focuses on developing tools for our business teams.

Photo of JJ Chai, co-founder of Rainforest.
JJ Chai

JJ leads Rainforest. A well known strategic leader in Asia and an angel investor, JJ develops the company strategy & culture, and leads our growth efforts in Asia and beyond.

Photo of Jason Tan, co-founder of Rainforest.
Jason Tan

Jason leads deal structuring and negotiations and optimises capital and financial strategy for Rainforest & our portfolio brands.

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Are you considering selling your brand? Or maybe you are just interested in getting a valuation and learn about the process?

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