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Rainforest Raises US$45 Million In Equity Funding To Grow Portfolio Of Brands For The Modern Mum

Rainforest has announced the closing of a new US$45 million investment round

Jun 19, 2022
Per-Ola Röst

Co-founder and CTO of Rainforest. Passionate about innovation, team building, and entrepreneurship

  • Rainforest has announced the closing of a new US$45 million investment round
  • The latest round is led by Canopy Tropics and includes returning investors Monk’s Hill Ventures, Insignia Venture Partners, and January Capital.
  • Funding from the new round will go towards growing Rainforest’s portfolio of brands in the Mums, Kids and Home categories
  • The firm also announced it expects to be profitable by the end of 2022, having achieved over US$30 million in annualised revenue in its first year of operations
  • Rainforest has 13 brands in its stable, including NatureBond, one of Singapore’s fastest-growing companies and Baby Deedee, a digital-native brand in baby sleepwear

Singapore, 16 June 2022 - Rainforest, a mums-focused e-commerce brand aggregator, announced Today that it has raised US$45 million in a first close led by Canopy Tropics, backed by Southern Capital Group. Returning investors, Monks Hill Ventures, Insignia Venture Partners, and January Capital also participated in the round. This latest financing brings Rainforest’s total capital to over US$100 million since its launch in January 2021, the company further expects to reach profitability by the end of 2022.

JJ Chai, CEO, and Co-Founder of Rainforest said “We are glad to be backed by high-quality partners to grow Rainforest. This financing round provides us a capital advantage in the region and helps accelerate our path towards building a compelling house-of-brands for the modern mum. We look forward to making further acquisitions, growing our stable of brands, and bringing new and innovative products to market.“

Thousands of new sellers join the Amazon marketplace each day, and Rainforest estimates over 30% are cross-border sellers based out of Asia Pacific. With millions of sellers and $390Bn in GMV, the Amazon 3rd party seller market is a rich ecosystem for Rainforest to buy and build challenger brands.

Earlier this year, the company acquired Millenium Enterprises including its flagship brand Naturebond, one of Singapore’s fastest-growing cross-border baby care brands. Helping entrepreneurs with a smooth exit, Rainforest enhances the supply chain, product development marketing and channels to further drive the performance of its brands.

Rainforest achieved over US$30 million in annualised revenue in its first year of operations and expects to be profitable by the end of 2022. The company aims to continue hiring globally to expand its portfolio of brands in the coming year.

About Rainforest

Rainforest is Asia’s leading e-commerce brand aggregator that focuses on brands and products for the modern mum. We acquire consumer e-commerce brands, providing entrepreneurs with a healthy exit, and we invest in the acquired brands to grow them globally. Our mission is to fulfil the potential of microbrands, growing brands with great products to delight mums worldwide.

For Media Enquiries, contact:

PRecious Communications for Rainforest

T : (65) 6303 0567

E : rainforest@preciouscomms.com

Written by

Per-Ola Röst

Co-founder and CTO of Rainforest. Passionate about innovation, team building, and entrepreneurship

Written by

Per-Ola Röst

Co-founder and CTO of Rainforest. Passionate about innovation, team building, and entrepreneurship

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